Why Mastercard went after McLaren F1 naming rights
The current constructors’ champions will become the McLaren Mastercard Formula 1 Team in 2026 in an effort to bring the financial services brand “to life through experiences that money cannot buy,” an exec said.
Raja Rajamannar, Mastercard’s chief marketing and communications officer, told Marketing Brew that while McLaren was the only team with naming rights available, he still had talks with a handful of other top teams before deciding on the partnership. The goal for the sponsorship, which is reportedly the largest F1 title sponsorship and the biggest commercial deal yet for McLaren, is to drive brand awareness and affinity through unique activations, he said.
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